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Bempton Cliffs

About VHEY

Visit Hull and East Yorkshire (VHEY) is a partnership between East Riding of Yorkshire Council, Hull City Council and the many private sector businesses within the tourism industry. Our aim is to work in partnership to ensure that visitors can access comprehensive information and to offer some real business benefits to our partners.

Our activities focus around visitor promotion and management, destination awareness, product development, and raising the quality of the visit experience

VHEY is responsible for generating increased tourism activity in Hull & East Yorkshire through a range of innovative marketing activities and tourism business support.

As an organisation VHEY aims to support businesses in order to:

  • Focus on increasing awareness of Hull & East Yorkshire's tourism offer to a national audience.
  • Increase awareness of Hull & East Yorkshire's tourism offer to domestic and international audiences through partnerships with tourism bodies such as Enjoy England and Visit Britain.
  • Develop positive perceptions of the area as a destination and visitor experience.
  • Evoke confidence and support for the organisations delivering this.

Our Aims
1. 5% growth year on year in the value of tourism
2. Increase and safeguard jobs within the visitor economy allowing for
business growth.
3. Drive collaboration & partnerships
4. To drive quality improvement, product-upgrade and service culture.
5. Contribute to Hull’s City Plan
6. Contribute to Visit England’s Strategic Ambition

1. Destination Marketing
2. Business support and partnership delivery
3. Product development

Priority Themes
1. Overnight stay, domestic leisure marketing
2. Business tourism
3. Online and digital marketing
4. Partnership Initiative
5. Yorkshire Wolds Development