Big Welcome

Find out more about our FREE visitor welcome training: The Big Welcome 2017

What's it all about and who's it for?


Do you meet visitors to Hull and East Yorkshire as part of your job? Did you know that every year, you help to welcome 13.7 million people to Hull and East Yorkshire? That’s worth £757m to the local economy.

Thanks to great ambassadors like you, more people fall in love with our region every year. And next year, when Hull is UK City of Culture 2017, we’re expecting a million extra visitors.

Help is at hand. We know that when you spread the word, our visitors do too. So we’ve come up with a professional training programme to help develop knowledge, build enthusiasm and create more ambassadors to tell the world about the city, region and Hull UK City of Culture 2017.

The Big Welcome 2017 is a FREE two-part visitor welcome training programme, developed with tourism businesses. It can help to improve:

  • Knowing Hull - to help you see Hull from a visitor's perspective
  • Customer care - showing how the smallest details can make a big difference

The Big Welcome 2017 is a flexible programme. Take both parts in one day, or fit them around your schedule.

Question? See our FAQ page

Knowing Hull

Ever wondered what Hull looks like to a first-time visitor? Take a walk in those shoes on a bespoke guided walk with award-winning tour guide Paul Schofield.

You will get to see the city from a tourist’s perspective … and boost your local knowledge at the same time.

Paul’s tours are full of fascinating facts and useful information about museums, cultural venues, visitor highlights and Hull’s history.

Even if you’ve lived in Hull your entire life, we think you’ll learn something new on one of these walks.

Customer Care

Sometimes, the smallest details make the biggest difference when it comes to customer service.This entertaining and interesting course, run by training specialist John Lennon, means you’ll discover easy ways to improve the visitor experience.

It covers how to:

o Think “visitor first”. Do they need directions, somewhere to eat, places to take the kids? Are the children the customers?
o Make the little things count – a conversation, a gesture, a smile, a recommendation.
o Provide a warm, friendly welcome.
o Be confident and genuine.
o Make sure you know your stuff: Know Hull and East Yorkshire, know Hull 2017.

Paul Schofield with a group on Prince Street in Hull

Paul Schofield - tour guide - Prince Street

John Lennon delivering a customer care course

John Lennon - Welcome training
Big Welcome Testimonial HEADER
Big Welcome Testimonial
Big Welcome Testimonial
Big Welcome Testimonial
Big Welcome Testimonial
Big Welcome Testimonial
Big Welcome Testimonial